FIRST LOOK: The Highly Exclusive Aston Martin Lagonda

After a long cycle of speculation, rumours, if’s and but’s, Aston Martin has finally given the first glimpse of its super saloon, the Lagonda. A successor of the iconic 1976 Lagonda sedan, the new model will be inspired by the Aston Martin Centennial edition cars created by Zagato to commemorate the 100th anniversary of the British manufacturer. As is the case with anniversary editions the Aston Martin Lagonda will be manufactured as a limited series production model which would also give the British the opportunity to attach a hefty price tag to the newly resurrected Lagonda.

Speaking about the Lagonda, Aston Martin Design Director Marek Reichman said, “The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”


The Lagonda will be built on Aston Martin’s universal VH platform which also underpins the British manufacturer’s entire line-up, right from the V8 Vantage to the four-door Rapide. Powering the rear wheels will be a 6.0-litre V12 engine, churning out 565 BHP at the very least.


The bummer in the whole deal is that even if you are willing to spend the kind of money demanded by Aston Martin, the company plans on selling the Lagonda only in the Middle East and by invitation only. The whole project got the green light because of “specific market demand” in the Middle East for such a car. Production will be at Aston Martin’s Gaydon facility in the UK, using the same facilities and specialist staff as constructed each One-77 coupe. The goal is a car that not only cossets the driver and passenger, but does so with the performance you’d expect from an Aston Martin.

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