New Ford Fiesta is based on all-new platform and the interiors are also different with all-new design for central console, new steering wheel with audio controls on it and also features automatic climate control system. Ford India has priced the new Fiesta more than the current generation Fiesta and they will sell both the models simultaneously. This is the best strategy to cash-in by selling two generations of cars like Hyundai did with Accent and Skoda did with Octavia.
The Ford Fiesta is our premium sedan for India and was unveiled at Select CITYWALK Mall in New Delhi today, along with the innovative digital Fiesta Café pavilion. Surprised shoppers gawked at the car, even as thousands across India viewed the Fiesta online in a live webcast.
The all-new global Fiesta four-door premium sedan arrives in India with a tremendous reputation thanks to an amazing track record of auto awards, critical acclaim and record-breaking sales. The car has topped international the charts with over 1 million sales worldwide, and has wowed customers, critics and dealers globally. The Fiesta brings a mix of comfort, performance and connectivity that extends an `always connected’ feel, previously unseen in the premium sedan segment.
The car is fabulous, and here at Ford India the team is confident that it will be loved by India. “The new Fiesta will be a segment-leading product in India with intuitive first-in-class smart features and fuel economy that raises the bar in every way,” said Michael Boneham, president and managing director of Ford India, unveiling the car. “Fiesta is a dynamic, premium car that elicits an emotional response from both the observer and driver,” he added.
Ford Fiesta Versions